Breaker Boards

When Luke approached us with his brand, he wanted to generate a professional yet playful surf-style brand image.

We started by Focusing on a logo that could be used on all formats, it was during this time we understood the need for a mascot, so we created “the shark”.

We understood the need to make the brand image polished while leaning into the retro surf aesthetic. The focus on “speeds” sunglasses was brought in and Luke loved it!

With a distinct, defined mascot we created a variation of logos and icons for social media, print and further digital use.