Elevate With Elke

Elevation Made Easy

Building The Brand

When Elke came to us, she had a vision - To help others with their health and wellbeing.

Elke started from scratch, so we first established her brand’s guidelines. We decided to lean into the “E” sound and “Elevate With Elke” began. Using the word elevate made Elke’s brand memorable and clearly outlined what her health coaching business was set out to do, while also being able to be used as a call to action. We continued this into her tagline to create “Elevation Made Easy”.

Once her brand outline, tone and voice were established we moved to the colours, landing on a palette of cool mints and deep greens symbolising growth and evoking a calm presence with a deep-rooted sense of trust.

Creating Content

With a brand identity formed we moved quickly to develop a distinct “look” for Elke, designing a range of infographic templates for social media. These templates were able to be used in a range of her brand colours. With these established we developed a launch plan and taught Elke the correct use of the templates created.

Additionally, we shot a range of short-form video content to be used for social media and developed a website for Elevate With Elke.

visit @elevatewithelke

Videography Session - Short Form Content